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Get
SEO - Links Understanding
What
is SEO? We call it, Search Engine Optimization
- a process or method to gain higher positions
on major search engines like Google, Yahoo
and MSN by searching the targeted keywords
and phrases to increase online visitors, customers
and inquiries to a particular website which
is to be optimized for its web promotion,
services offered by web development and search
engine optimization companies.
Major
Techniques and methods used in search
engines optimization for a website
are meta tags placement in website code, alternative
tags (alt tags), directories submission which
could be free or paid, link building or link
popularity services which includes one-way
links and link exchanging campaigns to increase
the website popularity in search engines.
Now,
let us elaborate these technique one by one
-
1. Meta Tags Placement
- these are the tags used to define website
title, description and keywords to search
engine spiders or crawlers for fast indexing
in search engines which can be appear in organic
listing on searching any keywords or key phrase
for a website. Meta tags are basically used
to show your keywords and phrases to the search
engines and to online visitors that what services
you are offering.
2.
Directories Submission
- submitting a site to free directories like
dmoz and paid directories like yahoo directory
which is the most important technique to raise
your website up in search engines. There are
thousand of free submission website and paid
directories on internet. Directory submissions
will make a website link popular by giving
listing to that website in their directory
category or categories. Like if you have submitted
your website in 500 directories, then your
website link is 500 times popular, if got
listed. It means your website is being popular
to the online visitors.
3.
Link Popularity
- the techniques includes one-way link service
and link exchanging services. One way links
are those link directed to your website on
any other website which is not so easy to
gain and helps in making more back links to
a website. Second one is link exchanging which
is a partnership between two websites. We
can simply say it exchanging of links which
is also good method to increase website back
links. So, by both methods in link popularity
services, we make our link listed on other
website, means giving website links to get
popular to online customers and visitors.
I have personally found so many website owners
only want link exchanging campaigns for their
websites and also buy one-way links with the
higher Google Page Rank.
Nowadays,
Blogs and articles are also a good source
in website promotion. We are saying search
engine optimization process is website promotion.
So, we have to understand what really website
promotion is - promotion of website means
promotion of your website link.
How
can a visitor come to your website?
Simply by clicking your website link - what
matters from where? No one can predict the
customer.
Even
from major search engines point of view, if
you have higher no. of relevant links pointing
to your website, then you can win on search
engines with your targeting keywords and key
phrases. That's why it is concluded that its
all about Links - your own website links which
is to be popular to achieve ranking on search
engine listing.
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