There are many different options to choose from with SEO services, so when considering which format to decide on, a business must develop a strategy as to which optimization service is the best for his business. Having your site optimized, is the businesses attempt to be the top site when a user types in a specific keyword into a query box; develop the right strategy, and choosing the right optimization service, can help your business be on top when a user does a search.
There are two kinds of listings on search engines: paid for (“sponsored links”) and organic. An organic listing is typically the listings which appear towards the middle of the page when a search is performed. Another form of search engine is a spider-driven search engine (Google, Yahoo, MSN, etc). These spider-driven sites use “crawlers” and “robots” to rank the websites. The robot crawls each site and will give the page a score based on the relevancy of the search. The site’s score on these spider-driven sites comes from the density, frequency of keywords, link popularity, HTML code, and other sources which are scored upon.
Two of the higher influential factors are link popularity and page content. The most popular spider-driven search engine is Google. Your sites link score is derived when the spider travels through all the pages in a Google search and finds the links to your site. The more links to your site for other sites, the more important your page’s content is believed to be. Page content is the next factor. The spider search uses content on your site page to determine your sites content, in turn will determine how high your site will be ranked on certain keyword searches.
When developing a SEO strategy keyword research is critical to your sites success and higher ranking when it comes to spider-driven sites such as Google. You should research the amount of people searching for specific keyword phrases, and the competition you are facing when you are trying to take the top spot in the search result listings.
So when developing your strategy, you must consider is SEO really the best option. It has been researched and proven that top ranks in search engines (such as Google) provide more favorable returns for the company, as opposed to traditional forms of advertising which has been available to businesses in the past. The proper SEO strategy is primary and essential to returns and to be in the top 10 search engine placement.
When developing a strategy, businesses must first determine where they want to put their site, on paid for or organic methods. Next they must make sure to do proper research on keywords strategy (of course based upon what their sites content is), to determine which words consumers are looking for, and how to get the most links on other pages from certain keywords. Lastly, businesses must develop a site which will give them the highest scores on spider-driven search engines, in order to be on the top of their lists, in turn, bringing more traffic to their site.